Crisis communications
The media loves crises because they stimulate the interest of viewers, listeners and readers. So if you ever have to announce a poor set of results, are subject to legal action, or an act of destruction damages your facilities, staff or the public; there's a good chance that you'll be facing a media that wants answers quickly.
The good news is that, if you are seen to handle a crisis professionally and responsibly, you can emerge from a crisis with an enhanced reputation but if you don't provide rapid, well managed, robust communications; you're likely to lose control of the way your story is covered.
Crisis communications training will help you to ensure that your crisis is covered fairly and responsibly in the media.
Our crisis communications training will explain the media's agenda in crisis situations and explore ways to structure and manage a crisis communication program.
In addition, as part of our crisis communications training, we'll work with you to create realistic scenarios to test and prepare your team to deliver a rapid response that will showcase your control, sensitivity and leadership.
Given the infrequency of crises, experience of this kind is invaluable. It has clarified my thinking about who we put in front of camera as well as issues of preparedness.
Head of Communications
Mid-size government agency
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