Prepare to be heard

Successful interviewees know what they want to say and are clear, confident
and in control.

Media Training

Elm media training is designed to help business leaders, company spokespeople and industry/sector experts embrace and excel in their media engagements.

Successful interviewees know what they want to say and are clear, confident and in control. Our expert media trainers help our delegates to achieve this by providing them with the knowledge of what to expect and equipping them to identify and refine key messages and deliver them with precision, credibility and conviction.

Elm media training interweaves practice, review and feedback sessions, with theory covering the following key areas:

  • The media opportunity
  • The mechanics of an interview
  • Journalists’ motivations
  • What makes a good story
  • Identifying and packaging messages
  • Controlling the interview agenda
  • Delivering clear, memorable sound bites
  • Creating a positive visual impression
  • Techniques for vocal delivery
  • Creating energy and managing nerves
  • Avoiding pitfalls
  • Bridging from negative to positive
  • Techniques for getting results under pressure

We work with

Leaders: As a leader you can use the media proactively to ensure that the outside world sees your organisation and its work in a positive light and you'll certainly need to protect and explain your position if the tide turns against you. Elm media training will help ensure that, in good times and bad, you're prepared to face the media in a way that demonstrates your authority, leadership and vision.


Spokespeople: You may well be the first person that speaks to the media when a story breaks. Elm media training will provide you with the knowledge and skills to react calmly and authoritatively as the face and voice of your organisation.


Industry/Sector experts: You have a wonderful opportunity to present yourself and your organisation in a positive light to a wide audience. Our media training will help you to clarify and deliver your knowledge and messages in a way that engages and impresses.